Scale-Up

You're successfully growing revenue and 'doing well', and maybe even profitable. You know who your ideal target is, and you're acquiring new customers steadily. But:

Ideas for further product/service development often come internally rather than from external need, and you're unsure what to prioritise next
Some customers are churning, and although you have regular communication, you're unsure which customers will leave next.
You have key metrics (CRC, LTV, ACV) but when looking to raise your next round of investment you know there are questions you cannot answer, = lower valuation.
You have basic segmentation and health scoring but lack 'end-to-end' customer journeys. You know there is growth potential, but you don't know exactly how much, or where from.

Get in touch to fill the gaps and ensure the valuation of your business keeps growing.

Areas to focus on

Optimise key metrics

At this point, data analysis needs to jump up a level. Following implementation, you should be confident delivering revenue and churn forecasts and know which parts of your customer base grow at each point. You'll have robust information to help drive tactical and strategic decisions as well as enterprise value. Having the right numbers ensures more repeatable and predictable revenue and therefore more confidence for potential investors

Improve Retention

Optimise the customer base by building detailed health scores . You'll know what creates risk and which flags are positive and negative. You can piece this together to give every customer a score way beyond Red, Amber or Green. Alongside this, ensuring you have the right engagement model for every segment of your customer base, and a customer journey for each, will highlight communication touch points as well as risk or potential.

Map Upsell

Determine which customers are ready to grow with you. Identify where the most potential lies to grow revenue and also determine opportunity. You'll likely have a huge amount of New Business metrics available but similar logic should be applied to the customer base to ensure upsell and better forecasting. This is where we map the whole customer base and strategically develop ICP for the customer base, not just the one for New Business.

Build Advocates

Customers want to speak to other customers at this point and they are ideal to get feedback from. You're ready to build out a comprehensive 'Voice of the Customer' programme, and get external ideas to grow your business. You'll understand the market better and are now in a position to offer expertise and guidance to customers through events. Tying this together ensures you keep building a product or service that really adds value to customers.

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