Start-Up

You're off and running and you've gathered some initial traction. You've got your first few customers on board, but you need to build some metrics and processes to acquire more and keep those first few. The metrics and results will help you attract seed or Series A investment.

You may also have your initial Sales, Account Management or Customer Success heads in the business, but you need to grow out the plan for the team.

I can help with all of the above!

Areas to focus on

Build your team

You need to attract the right team members to grow your business, especially at this early stage when every new employee is critical. Together, we can identify the skill set required to build the best Sales, Account Management, Customer Success and Support Team to ensure your business grows at pace, all with the right culture and expertise.

Build the key metrics

Performance needs to be measured to know what 'good looks like'. It's important to make sure KPIs are monitored, tracked and reviewed regularly and even more important to have the processes in place to optimise them. Metrics should map to commercial targets but also to the adoption of your product or service.

Prepare for Investment

It's likely you'll be looking for investment at some point soon. Before you begin that journey, you'll need a strong handle on the data available to provide Private Equity and Venture Capital firms complete confidence in your business model. More confidence generally drives a higher valuation securing investment and growth for your business.

Retain your customers

Make sure early customers stay, and grow, with you. They're invaluable in helping to develop your product or service for scale. There is so much to do at this stage of growth but making sure early customers are cared for, valued and optimised is essential. Here we can put all the processes together to make sure they become your advocates.

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